Hi- I’m Savannah, a marketer/graphic designer with a passion for people and an obsession with branding and digital marketing. In addition to my continually growing creative marketing/public relations skill set (including SEO, media buying, email automation, graphic design for print and web, brand management, and web design), I offer diverse experience in project strategy planning and content development. My accomplishments in this field range from directing a team of 12 marketing professionals that served 9 brands through developing, managing, and executing strategy in support of e-commerce sales to developing a fully-comprehensive communications plan assessable in 7 major languages and distributed worldwide. I have very intentionally diversified my experience and skillset.
Content Strategy Writing Campaign Management Branding
Social Media Website Design Graphic Design Public Relations
Jan 2014 - Present
Studio22 Marketing, LLC
FOUNDER & BRANDING GURU
Studio22 Marketing, LLC provides branding and social media consulting, media buy campaign strategy, website design, SEO optimization, print/digital design and other services as requested.
April 2017 - Feb 2023
Western Kentucky University
ASSISTANT DIRECTOR OF GLOBAL COMMUNICATIONS & MARKETING
Oversaw a data-driven, comprehensive communications plan (including social media, print, media buys, websites, email, text, etc ) to support the recruitment of international students, domestic student study abroad/exchange, and internationalization of campus curriculum.
Assisted in the recruitment of international recruitment through external partnerships, market research and international travel to key recruitment regions
Ensured all unit promotions complied with WKU brand standards (+ Media Buys)
Managed marketing staff who oversaw execution of communication plans and organic social media strategy
Aug 2015 - Feb 2016
MARKETING OPERATIONS MANAGER / BRAND MANAGER
Directed a 12-person team of marketing specialists, designers and photographers responsible for the development, execution and evaluation of marketing strategy for multiple e-commerce-based brands. Inked Brands helps influencers monetize their social media followers with a custom e-commerce platform which includes full-scale branding and marketing.
• Managed department budget
• Maintained relationships with third party media buying vendors
• Ensured all marketing communications met brand standards
• Directed partnerships and collaborations with outside influencers and media outlets • Analyzed market data and campaign success
Feb 2016 - April 2017
CUSTOMER EXPERIENCE MANAGER
Managed a team of 9 customer service representatives while developing and maintaining key performance indicators to gauge effectiveness, business impact and customer behavior across several brands.
Moderated community message boards for a scrapbooking company within Inked's
brand portfolio and reported customer feedback to marketing and operations
goal of improving customer service rep response time, increasing problem solving
(Within 2 months of program implementation, the department maintained an average satisfaction ratings)
July 2013 - April 2014
United Way of The Bluegrass
ONLINE ENGAGEMENT & GRAPHICS COORDINATOR
Implemented digital and print communications strategies to support fundraising efforts and brand recognition.
• Designed all promotional graphics for both print and digital
• Implemented social media marketing strategy, implementation and reporting • Maintained website
• Provided support with local fundraising events as needed
Aug 2010 - July 2013
SOCIAL MEDIA MARKETING CONSULTANT
Provided social media marketing consulting for various businesses as well as managed social media presence and website for motivational speaking obligations for the lead consultant.
• Built and maintained company website and social media accounts
• Coached clients on social media content strategy
• Maintained promotional calendar for speaking engagements
University of Kentucky
Integrated Strategic Communications Emphasis: Public Relations
Minor: Art Studio