Graphic Design, Branding & Consulting
CV
Professional Summary
Hi- I’m Savannah, a marketer/graphic designer with a passion for people and an obsession with branding and digital marketing. In addition to my continually growing creative marketing/public relations skill set (including SEO, media buying, email automation, graphic design for print and web, brand management, and web design), I offer diverse experience in project strategy planning and content development. My accomplishments in this field range from directing a team of 12 marketing professionals that served 9 brands through developing, managing, and executing strategy in support of e-commerce sales to developing a fully-comprehensive communications plan assessable in 7 major languages and distributed worldwide. I have very intentionally diversified my experience and skillset.
Skills
Content Strategy Writing Campaign Management Branding
Social Media Website Design Graphic Design Public Relations
Work Experience
Jan 2014 - Present
Studio22 Marketing, LLC
FOUNDER & BRANDING GURU
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Studio22 Marketing, LLC provides branding and social media consulting, media buy campaign strategy, website design, SEO optimization, print/digital design and other services as requested.
April 2017 - Feb 2023
Western Kentucky University
ASSISTANT DIRECTOR OF GLOBAL COMMUNICATIONS & MARKETING
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Oversaw a data-driven, comprehensive communications plan (including social media, print, media buys, websites, email, text, etc ) to support the recruitment of international students, domestic student study abroad/exchange, and internationalization of campus curriculum.
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Assisted in the recruitment of international recruitment through external partnerships, market research and international travel to key recruitment regions
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Ensured all unit promotions complied with WKU brand standards (+ Media Buys)
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Managed marketing staff who oversaw execution of communication plans and organic social media strategy
Aug 2015 - Feb 2016
Inked Brands
MARKETING OPERATIONS MANAGER / BRAND MANAGER
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Directed a 12-person team of marketing specialists, designers and photographers responsible for the development, execution and evaluation of marketing strategy for multiple e-commerce-based brands. Inked Brands helps influencers monetize their social media followers with a custom e-commerce platform which includes full-scale branding and marketing.
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• Managed department budget
• Maintained relationships with third party media buying vendors
• Ensured all marketing communications met brand standards
• Directed partnerships and collaborations with outside influencers and media outlets • Analyzed market data and campaign success
Feb 2016 - April 2017
Inked Brands
CUSTOMER EXPERIENCE MANAGER
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Managed a team of 9 customer service representatives while developing and maintaining key performance indicators to gauge effectiveness, business impact and customer behavior across several brands.
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Moderated community message boards for a scrapbooking company within Inked's
brand portfolio and reported customer feedback to marketing and operations
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goal of improving customer service rep response time, increasing problem solving
(Within 2 months of program implementation, the department maintained an average satisfaction ratings)
July 2013 - April 2014
United Way of The Bluegrass
ONLINE ENGAGEMENT & GRAPHICS COORDINATOR
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Implemented digital and print communications strategies to support fundraising efforts and brand recognition.
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• Designed all promotional graphics for both print and digital
• Implemented social media marketing strategy, implementation and reporting • Maintained website
• Provided support with local fundraising events as needed
Aug 2010 - July 2013
Hudak Consulting
SOCIAL MEDIA MARKETING CONSULTANT
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Provided social media marketing consulting for various businesses as well as managed social media presence and website for motivational speaking obligations for the lead consultant.
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• Built and maintained company website and social media accounts
• Coached clients on social media content strategy
• Maintained promotional calendar for speaking engagements
Education
2006-2010
University of Kentucky
Integrated Strategic Communications Emphasis: Public Relations
Minor: Art Studio
Interests
Coffee
Photography
Vinyl Records Beekeeping
Barre Fitness (Instructor)
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Check out Honey's Coffee Co- a mobile coffee shop my husband and I run out of a vintage camper!
