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What is branding and why is it so important?

Creating a strong brand identity is an essential part of running a successful business. A well-crafted brand helps customers identify your company and remember what you have to offer. When customers have familiarity with your brand, they're more likely to become loyal customers and recommend your business to others.

The basics of branding your business include developing an identity that reflects your company's mission and values. This includes creating a logo, defining a color palette, and developing a unique voice that customers can recognize. It's also important to create a consistent message across all of your marketing materials, including website, social media, and print pieces.

Branding typically starts with a style guide or brand guide that identifies your logo, marks, brand colors, fonts, and more. A style guide is a set of standards and guidelines for the look, feel, and tone of a brand's visual identity and content. It is a document that ensures consistency in design and messaging across all channels. A brand guide, on the other hand, is a document outlining the fundamental values and personality of a brand. It helps to establish the identity and purpose of a brand and guide all aspects of the brand, from tone of voice to visuals. Both documents are essential for a successful brand and should be used in tandem to ensure a consistent, unified brand identity.

Sample style guide: Stovall Crossing Candles:

Branding your business is an important step in building a successful company. By creating a consistent and recognizable identity, you can make customers feel more connected to your company and be more likely to choose your products or services.

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