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View from S22: The makings of a great website

Creating a great website takes a lot of effort, but the end result is crucial to your business- especially in today's tech-driven world. To ensure your website stands out from the crowd, here are some of the key elements that make for a good website.

To be effective, it should have several key components including:

  • a mobile-responsive design

  • fresh content (that's always accurate and up-to-date)

  • simple to follow navigation

  • appropriate branding

  • and last but not least, a great website should always, ALWAYS have a clear call-to-action

Let's explore these elements a bit deeper:

MOBILE RESPONSIVE DESIGN: For a website to be mobile responsive, it needs to be optimized for mobile devices. This means that the website should automatically adjust and resize itself to fit any screen size. Responsive design also helps with the user experience, as the user won’t have to scroll and zoom to read the content.

CONTENT: Having fresh content is also important. This means that the website should be regularly updated with new information, such as blog posts, news articles, or product updates. This helps to keep visitors engaged, as they will know that they can find something new every time they visit. The content on the website should also be accurate and up-to-date. This is essential, as visitors will not trust the website if the information is not relevant. This can also be a legal issue, as inaccurate or out-of-date information could lead to legal action.

NAVIGATION: The website should also be easy to navigate. This means that visitors should be able to find what they are looking for quickly and easily. A good navigation bar should be present, as well as a search bar, to help visitors find the information they need.

PHOTOGRAPHY: Photos should be high quality and relevant to the content. They should also be properly sized and formatted in order to look their best.

CALL-TO-ACTION: This could be a link to purchase a product, sign up for a newsletter, or contact the company. Without a call to action, visitors may not know what to do or how to take the next step.

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